Alan Clark, IP Authority, Trademark Expert, Customer Loyalty Specialist, Futurist, Business Advisor, Trainer, Mentor.
Alan is the founder of the Ultimate Loyalty Company and Complete IP as well as the Australian ambassador for Frontier Trainings. Frontier Trainings is the world’s leading experiential training company that delivers cutting edge training through an International community of leaders and entrepreneurs that lives, breathes and learns together via real life, in-situ gamified entrepreneurial retreats, conferences and events that inspire success and entice genius.
Working with people around the world, at times demanding and rigorous, he is always passionately mentoring, coaching, coaxing, advising, investing, speaking, and inspiring. His world is full of unique individuals who give each other permission to hold each other to a higher standard; who help each other overcome every mistake, every distraction, every shiny object and every get rich quick scheme that life puts in front of all of us.
Alan started Complete IP 11 years ago and has lived the challenges of creating and building a brand. He understands what many clients go through and has walked in their shoes in many scenarios, including being self-employed, running companies and being entrusted to protect their brands and assets in ways that ensures complete brand security and longevity through times of change. Most importantly, he understands the marketplace and what clients want and need – even when they don’t.
He is not scared to tell it like it is, because when it comes to protecting your intellectual property, there are many traps.
Every day he speaks with people about how asset and intellectual property protection enhance and support the stability and longevity of businesses that embrace such protection.
Alan knows that in business as in life, everything starts as nothing and can turn into everything, in a blink.
He also knows how easy it is to look at the world’s largest companies and think, “I could never start something like that.”
But is it really true?
Did the owner of Jim’s mowing wake up one day and say I’m going to start the largest franchise in Australia? No he did not. Jim Penman woke up one day and began mowing lawns to pay his way through university.
Most companies didn’t start out to create a Jim’s, or an Amazon, or an Apple or a Google. They started with a mowing round, an online bookstore, a computer, and a search algorithm, then evolved and changed over many years to become the household brands we know today.
It is not about where you start!
It is not about where you end up.
It is about the journey and your ability to stick to your goals.